Writing

Thought pieces.

Writing as a way to think more clearly. Marketing, AI, identity, and the judgement calls that still belong to us.

8 June 2026

I said I was still figuring out AI. Here’s where I’ve landed.

What I hand to a model, what I protect from it, and the line I’ve stopped crossing.

AI & Marketing·5 min read
11 May 2026

I built my personal website in a weekend. Cool story. Now let’s talk about what it actually took.

What AI did, what I still had to do, and what it tells me about using these tools well.

AI & Personal Branding·5 min read
21 Aug 2023

Authentically me: when personal identity clashes with professional expectations.

On the cost of being told to fit a professional mould.

Personal Essay·3 min read
31 May 2023

AI: Job slayer, or job creator?

Whether AI replaces work or transforms it. The choice is ours.

AI & Future of Work·3 min read
22 May 2023

Combating racism, prejudice, and bias: a perspective from a person of colour.

On microaggressions, authenticity, and refusing to shrink.

Personal Essay·3 min read
10 May 2023

Tarot cards: discovering the surprising link between tarot and digital marketing.

Marketing strategy lessons from the Major Arcana.

Marketing Strategy·4 min read