Writing

Thought pieces.

Writing as a way to think more clearly. Marketing, AI, identity, and the judgement calls that still belong to us.

1 October 2026

After the banners come down

We show up and we mean it. Then life moves on, and the real work is whether we move with it or leave the issue behind.

Culture & Society·6 min read
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30 July 2026

Halfway to 2,026

A mid-year report on running 2,026 kilometres in 2026. 1,048 done. 978 still to go.

Running·6 min read
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8 June 2026

I said I was still figuring out AI. Here’s where I’ve landed.

What I hand to a model, what I protect from it, and the line I’ve stopped crossing.

AI & Marketing·5 min read
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11 May 2026

I built my personal website in a weekend. Cool story. Now let’s talk about what it actually took.

What AI did, what I still had to do, and what it tells me about using these tools well.

AI & Personal Branding·5 min read
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21 Aug 2023

Authentically me: when personal identity clashes with professional expectations.

On the cost of being told to fit a professional mould.

Personal Essay·3 min read
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31 May 2023

AI: Job slayer, or job creator?

Whether AI replaces work or transforms it. The choice is ours.

AI & Future of Work·3 min read
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22 May 2023

Combating racism, prejudice, and bias: a perspective from a person of colour.

On microaggressions, authenticity, and refusing to shrink.

Personal Essay·3 min read
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10 May 2023

Tarot cards: discovering the surprising link between tarot and digital marketing.

Marketing strategy lessons from the Major Arcana.

Marketing Strategy·4 min read
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